Alta Arbor Acquires Casa Flora

DALLAS, TX – Alta Arbor Holdings has completed the acquisition of Casa Flora Inc., a leading propagator of fern and foliage liners, strengthening its ability to supply high-quality plant material to commercial growers across North America.

Founded in 1966, Casa Flora has built a strong reputation for tissue culture propagation and wholesale liner production. Supplying growers across the U.S. and Canada, the company is known for its innovation, plant quality, and consistency. Operating state-of-the-art hybrid laboratory and greenhouse facilities, Casa Flora’s expert team ensures optimal growing conditions for premium starter plants.

"Casa Flora’s expertise is unmatched," said Randy Luck, President of Alta Arbor. "Their long-standing relationships with growers and commitment to quality make them a great fit for our long-term vision. We’re excited to work with their talented team to expand our propagation capabilities and better serve the industry."

This acquisition strengthens Alta Arbor’s ability to support commercial growers with high-quality starter plants, reinforcing its focus on the broader horticulture space.

Lance Gurley, Executive Chairman and Founder of Alta Arbor, highlighted the strategic significance of the acquisition: "Casa Flora’s specialized expertise aligns perfectly with our mission. Bringing their propagation capabilities into our network allows us to provide even greater value to our existing businesses while expanding our impact in the horticulture space."

Casa Flora will continue to operate under its well-established name, with its leadership team remaining in place to ensure continuity and a seamless transition.